The media sector is undergoing a period of dramatic change. Consumers are increasingly demanding content in different forms, on different devices and as and when they need it; new players are coming into the market exploiting digital platforms to create different business models; in addition, digital technology is transforming content creation and distribution as IT centric solutions replace bespoke broadcast approaches.

The challenges facing the sector include:

  • Micro segmentation, targeting and personalisation
  • Globalisation of content, propositions and funding
  • Development of new business models and windows
  • Fragmentation of funding and the entrance of new investors
  • The optimisation of cloud solutions and the growing importance of data

We works extensively in consumer and business media, media technology and services, marketing and communications as well as sports and events.

Areas we are engaged in include:

Consumer media:

  • Digital services
  • Social media
  • TV channels and services
  • Broadcast and on demand platforms
  • TV and film production
  • Music and radio
  • Consumer publishing
  • Games
  • Media regulation and policy
  • Sports

Business Media:

  • Digital services
  • Trade publications and printing
  • Information and databases
  • Trade shows, conferences and exhibitions
  • Business networks
  • Education

Media Technology and services:

  • Broadcast operations
  • Consumer software
  • Consumer devices
  • Networks and distribution
  • Adtech and martech
  • Sportstech
  • Education

Marketing and communications:

  • Media owners
  • Agencies and digital agencies
  • Outdoor, in-store / point of sale
  • Market measurement and analytics
  • Market research
  • Direct marketing and below the line
  • Branding

For more information contact:

Tabitha Elwes

T: +44 20 3829 2766