Over the course of the last 12 months, we’ve surveyed over 16,000 consumers. While this has been across a range of businesses and industries, we identified five trends that were consistently apparent and having a major influence on the sector.
The research provides valuable insight in terms of what will shape the sector going forward and what may impact investor interest. Expectations are higher than ever when it comes to the consumer experience. Brands and service providers need to address these challenges if they are to remain relevant and grow.
For more information on CIL’s consumer, retail and leisure practice, please call Liam McGuinness on 020 3829 2700.